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FRACTIONAL CMO
ABOUT JACQUI GAGE-BROWN
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What does a Fractional CMO actually do?
April 23rd 2026
I was at a women’s retreat recently – Lochinvare Station, weekend away. Someone asked what I do. “Fractional CMO,” I said. Puzzled look. Fair enough. Let me break it down, because even people
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Parkinson’s Law in business: what are you actually paying for?
April 6th 2026
I have a client, Ross McConnell, who has a name for everything. Drama triangles. Back-channelling authority. The man is a walking index of behavioural frameworks I hadn't heard of until I met him.
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We need marketing… let’s hire a junior
March 25th 2026
Many business owners reach a point where they look around and realise something important. “We need to do more marketing.” Maybe visibility has dropped. Growth has slowed. Competitors seem louder
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Your core values shouldn’t sound like everyone else’s
March 12th 2026
Have you ever walked into an office and seen core values like Trust. Integrity. Passion. Excellence. listed on the wall? I have. And every time, I inwardly sigh. Not because those things are bad, but
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What a 1-million view reel taught me about marketing
March 4th 2026
We decided to have a pun party. What’s a pun party, you might be wondering? A pun party is when you arrive dressed up as a play on words. Believe me, the ideas we had thrown around while preparing
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Embedding core values into everyday business
February 25th 2026
Ok, so you have your core values in your reception area. Maybe you have them in the kitchen or down a hallway. Possibly you’ve printed them onto an annual diary too. That’s a great start. Making
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The marketing unicorn myth uncovered
February 18th 2026
Have you seen those job ads on Seek? “We’re looking for a creative individual who can design, write content, manage Google Ads, run SEO, produce campaigns, manage social media… and probably
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Fix your marketing fundamentals (before you scale)
February 9th 2026
“Right team, we’re here to grow.” Sound familiar? There’s a point in most growing businesses where the conversation shifts. You’re not trying to survive anymore. You’re trying to scale.
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Before you hire in marketing, stop and think
January 28th 2026
Hiring any employee is rarely just about filling a seat. At a certain stage in business, it becomes one of the most commercially significant decisions you make. I see it often in growing, owner-led
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Fractional CMO leadership for growth-focused New Zealand businesses.
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