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FRACTIONAL CMO
ABOUT JACQUI GAGE-BROWN
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We need marketing… let’s hire a junior
March 25th 2026
Many business owners reach a point where they look around and realise something important. “We need to do more marketing.” Maybe visibility has dropped. Growth has slowed. Competitors seem louder
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Your core values shouldn’t sound like everyone else’s
March 12th 2026
Have you ever walked into an office and seen core values like Trust. Integrity. Passion. Excellence. listed on the wall? I have. And every time, I inwardly sigh. Not because those things are bad, but
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What a 1-million view reel taught me about marketing
March 4th 2026
We decided to have a pun party. What’s a pun party, you might be wondering? A pun party is when you arrive dressed up as a play on words. Believe me, the ideas we had thrown around while preparing
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Embedding core values into everyday business
February 25th 2026
Ok, so you have your core values in your reception area. Maybe you have them in the kitchen or down a hallway. Possibly you’ve printed them onto an annual diary too. That’s a great start. Making
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The marketing unicorn myth uncovered
February 18th 2026
Have you seen those job ads on Seek? “We’re looking for a creative individual who can design, write content, manage Google Ads, run SEO, produce campaigns, manage social media… and probably
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Fix your marketing fundamentals (before you scale)
February 9th 2026
“Right team, we’re here to grow.” Sound familiar? There’s a point in most growing businesses where the conversation shifts. You’re not trying to survive anymore. You’re trying to scale.
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Before you hire in marketing, stop and think
January 28th 2026
Hiring any employee is rarely just about filling a seat. At a certain stage in business, it becomes one of the most commercially significant decisions you make. I see it often in growing, owner-led
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Why marketing drops off when business owners get busy
January 15th 2026
You know that feeling when you wake at 2am, and you remember you were supposed to have done something for marketing? You’re not alone. As businesses grow past the start-up phase, marketing can’t
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Why leaders in Aotearoa should immerse themselves in Māori history
December 15th 2025
When I worked at the University of Waikato, we learnt about Te Tiriti o Waitangi. That was 20 years ago, and I now realise how much I didn’t understand. While on the board of Sport Waikato, I was
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Fractional CMO leadership for growth-focused New Zealand businesses.
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