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FRACTIONAL CMO
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Fractional CMO or marketing agency? Prob both.
September 15th 2026
I’ve worked out something about myself over the years. I’m a starter. Give me a challenge, a blank page, a thing to build, and I’m all in. Get the brand off the ground, the website up, the
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AI is brilliant. It still can’t replace HI.
May 18th 2026
A business owner emailed me this week. His team had been getting some good wins using AI agents. He was pleased, sounded good to me. I said just that, and offered to help with the strategy sitting
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What does a Fractional CMO actually do?
April 23rd 2026
I was at a women’s weekend retreat recently – Lochinvare Station. Someone asked what I do. “Fractional CMO,” I said. Puzzled look in return. Fair enough. Let me break it down, because even
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Parkinson’s Law in business: what are you actually paying for?
April 6th 2026
I have a client, Ross McConnell, who has a name for everything. Drama triangles. Back-channelling authority. The man is a walking index of behavioural frameworks I hadn't heard of until I met him.
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We need marketing… let’s hire a junior
March 25th 2026
Many business owners reach a point where they look around and realise something important. “We need to do more marketing.” Maybe visibility has dropped. Growth has slowed. Competitors seem louder
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The marketing unicorn myth uncovered
February 18th 2026
Have you seen those job ads on Seek? “We’re looking for a creative individual who can design, write content, manage Google Ads, run SEO, produce campaigns, manage social media… and probably
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Before you hire in marketing, stop and think
January 28th 2026
Hiring any employee is rarely just about filling a seat. At a certain stage in business, it becomes one of the most commercially significant decisions you make. I see it often in growing, owner-led
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Why marketing drops off when business owners get busy
January 15th 2026
You know that feeling when you wake at 2am, and you remember you were supposed to have done something for marketing? You’re not alone. As businesses grow past the start-up phase, marketing can’t
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Fractional CMO leadership for growth-focused New Zealand businesses.
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