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FRACTIONAL CMO
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Your personal brand doesn’t start with your logo. It starts with your DNA.
August 2nd 2026
Most personal branding starts in the wrong place. It starts on the surface, with the headshot, the tidy profile, the clever tagline and the posting schedule. Real influence works the other way
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You’re brilliant at your job. Your LinkedIn doesn’t show it.
July 6th 2026
A client recently sat staring at the “Start a post” box. Not for a few seconds. Long enough that it got uncomfortable. They know their stuff. Smart, experienced, well respected. If I needed
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Getting your reps in (and getting started)
July 3rd 2026
Hill sprints this morning. And that first one was hard. I’d stayed at Dr Louise Schofield’s place in Takapuna the night before. We headed out at 6.45am for a run along the beach, then found a
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AI is brilliant. It still can’t replace HI.
May 18th 2026
A business owner emailed me this week. His team had been getting some good wins using AI agents. He was pleased, sounded good to me. I said just that, and offered to help with the strategy sitting
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What does a Fractional CMO actually do?
April 23rd 2026
I was at a women’s weekend retreat recently – Lochinvare Station. Someone asked what I do. “Fractional CMO,” I said. Puzzled look in return. Fair enough. Let me break it down, because even
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Parkinson’s Law in business: what are you actually paying for?
April 6th 2026
I have a client, Ross McConnell, who has a name for everything. Drama triangles. Back-channelling authority. The man is a walking index of behavioural frameworks I hadn't heard of until I met him.
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We need marketing… let’s hire a junior
March 25th 2026
Many business owners reach a point where they look around and realise something important. “We need to do more marketing.” Maybe visibility has dropped. Growth has slowed. Competitors seem louder
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Your core values shouldn’t sound like everyone else’s
March 12th 2026
Have you ever walked into an office and seen core values like Trust. Integrity. Passion. Excellence. listed on the wall? I have. And every time, I inwardly sigh. Not because those things are bad, but
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What a 1-million view reel taught me about marketing
March 4th 2026
We decided to have a pun party. What’s a pun party, you might be wondering? A pun party is when you arrive dressed up as a play on words. Believe me, the ideas we had thrown around while preparing
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Fractional CMO leadership for growth-focused New Zealand businesses.
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