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Jacqui’s Accountability Law: How to actually follow through

Jacqui’s Accountability Law: How to actually follow through

August 21st 2026 Friday morning I went out for a 40-minute run with a friend. Nice weather, easy Zone 2 pace, chatting away. Then her calf started playing up, so she sensibly headed home. I kept going. Ten minutes Read more

Your personal brand doesn’t start with your logo. It starts with your DNA.

August 2nd 2026 Most personal branding starts in the wrong place. It starts on the surface, with the headshot, the tidy profile, the clever tagline and the posting schedule. Real influence works the other way Read more

AI is brilliant. It still can’t replace HI.

AI is brilliant. It still can’t replace HI.

May 18th 2026 A business owner emailed me this week. His team had been getting some good wins using AI agents. He was pleased, sounded good to me. I said just that, and offered to help with the strategy sitting Read more

What does a Fractional CMO actually do?

What does a Fractional CMO actually do?

April 23rd 2026 I was at a women’s weekend retreat recently – Lochinvare Station. Someone asked what I do. “Fractional CMO,” I said. Puzzled look in return. Fair enough. Let me break it down, because even Read more

What a 1-million view reel taught me about marketing

What a 1-million view reel taught me about marketing

March 4th 2026 We decided to have a pun party. What’s a pun party, you might be wondering? A pun party is when you arrive dressed up as a play on words. Believe me, the ideas we had thrown around while preparing Read more

Fix your marketing fundamentals (before you scale)

Fix your marketing fundamentals (before you scale)

February 9th 2026 “Right team, we’re here to grow.” Sound familiar? There’s a point in most growing businesses where the conversation shifts. You’re not trying to survive anymore. You’re trying to scale. Read more

Fractional CMO leadership for growth-focused New Zealand businesses.

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