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FRACTIONAL CMO
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Jacqui’s Accountability Law: How to actually follow through
August 21st 2026
Friday morning I went out for a 40-minute run with a friend. Nice weather, easy Zone 2 pace, chatting away. Then her calf started playing up, so she sensibly headed home. I kept going. Ten minutes
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Your personal brand doesn’t start with your logo. It starts with your DNA.
August 2nd 2026
Most personal branding starts in the wrong place. It starts on the surface, with the headshot, the tidy profile, the clever tagline and the posting schedule. Real influence works the other way
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You’re brilliant at your job. Your LinkedIn doesn’t show it.
July 6th 2026
A client recently sat staring at the “Start a post” box. Not for a few seconds. Long enough that it got uncomfortable. They know their stuff. Smart, experienced, well respected. If I needed
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Getting your reps in (and getting started)
July 3rd 2026
Hill sprints this morning. And that first one was hard. I’d stayed at Dr Louise Schofield’s place in Takapuna the night before. We headed out at 6.45am for a run along the beach, then found a
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Your core values shouldn’t sound like everyone else’s
March 12th 2026
Have you ever walked into an office and seen core values like Trust. Integrity. Passion. Excellence. listed on the wall? I have. And every time, I inwardly sigh. Not because those things are bad, but
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Embedding core values into everyday business
February 25th 2026
Ok, so you have your core values in your reception area. Maybe you have them in the kitchen or down a hallway. Possibly you’ve printed them onto an annual diary too. That’s a great start. Making
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Why marketing drops off when business owners get busy
January 15th 2026
You know that feeling when you wake at 2am, and you remember you were supposed to have done something for marketing? You’re not alone. As businesses grow past the start-up phase, marketing can’t
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Why leaders in Aotearoa should immerse themselves in Māori history
December 15th 2025
When I worked at the University of Waikato, we learnt about Te Tiriti o Waitangi. That was 20 years ago, and I now realise how much I didn’t understand. While on the board of Sport Waikato, I was
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Fractional CMO leadership for growth-focused New Zealand businesses.
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