Fractional CMO
leadership for growing businesses.
Strategic marketing leadership, without the full-time hire.
You’re not here
for average.
Nor am I.
You’ve built something solid. The team is capable. The ambition is real. But the next stage of growth won’t come from repeating what’s been done.
It comes from strategy. Clarity. Leadership. Consistent action.
Marketing strategy isn’t just another hat for you as the owner to wear. It needs proper ownership.
That’s where I step in as your Fractional CMO.
Growing busniesses need marketing leadership.
You didn't plan to be the marketer.
But here you are.
In many businesses I work with, the marketing hat has been sitting with the owner. It may not officially be labelled that way, but it’s there.
If something needs approving, it’s you
If direction is unclear, it’s you
If the supplier needs communicating with, it’s you
If something stalls, it’s (often) because of you
Your marketing may not be broken, but at times it feels unled. It’s just another business priority pulling at your already stretched week.
Your marketing doesn't need more activity. It needs a leader.
Working with a Fractional CMO who has built businesses.
Entrepreneur, leader, founder, mum- I've been in the room you're in.
With more than 20 years in strategic marketing and business leadership, I’ve co-founded and exited a marketing agency, supported organisations through growth and restructure, and continue to operate in owner-led businesses myself.
I’ve sat at the board table
I’ve managed teams
I’ve had payroll weeks
I’ve woken up at 2am thinking about growth
So when an owner nods along when I say, “what got us here won’t get us there,” I know we’re on the same page.
What is a Fractional CMO?
What does a Fractional CMO actually do?
Fair question! A Fractional CMO is a senior marketing leader who steps into your business on a part-time retainer basis. Not to "do the marketing," but to lead it.
That means owning the strategy, setting direction, managing your agencies and specialists, and making sure everything marketing does is aligned to your commercial goals.
It's the leadership of a Chief Marketing Officer, without the full-time salary or commitment.
It works best for businesses that have outgrown owner-led marketing and are ready for someone to take genuine ownership of the function.
Why? So it stops sitting on your desk.
Define the game plan and work towards your goals and dreams.
“With Jacqui on board, I stopped waking in the middle of the night thinking about marketing!”
Paul Dickson
Ready to hand over the marketing hat?
If you're ready, I'd love to talk.
Based in Tairua. Working with select clients around New Zealand.
