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Parkinson’s Law in business: what are you actually paying for?

Parkinson’s Law in business: what are you actually paying for?

April 6th 2026 I have a client, Ross McConnell, who has a name for everything. Drama triangles. Back-channelling authority. The man is a walking index of behavioural frameworks I hadn't heard of until I met him. Read more

The marketing unicorn myth uncovered

The marketing unicorn myth uncovered

February 18th 2026 Have you seen those job ads on Seek? “We’re looking for a creative individual who can design, write content, manage Google Ads, run SEO, produce campaigns, manage social media… and probably Read more

Before you hire in marketing, stop and think

Before you hire in marketing, stop and think

January 28th 2026 Hiring any employee is rarely just about filling a seat. At a certain stage in business, it becomes one of the most commercially significant decisions you make. I see it often in growing, owner-led Read more

Fractional CMO leadership for growth-focused New Zealand businesses.

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